AI in Marketing
EU AI Act: Advertisers Face 3% Turnover Fines
The EU AI Act's general application date is live. For marketers, the real risk is Article 50: undisclosed synthetic ads can cost 3% of turnover.
Performance Marketing.
Digital Marketing
Safari Can Turn a Click into a Stranger in 24 Hours
Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.
E-commerce
Black Friday CPO Dropped 18%: What Cost Per Order Really Shows
Cost per order links ad spend to profit. Here's how to read the metric correctly—and why an 18% Black Friday drop still isn't the whole story.
E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
Social Media
YouTube rolls out prompt-built feeds: 3 free, 8 for Premium
YouTube's new prompt-built custom feeds give free accounts three slots and Premium members eight. Here's what changes for discovery, creators and advertisers.
Digital Marketing
Are You a Hotspot Hero or Reel Royalty? India’s Data Archetypes
India's data decade produced four consumer archetypes—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—and a sharper way to segment.
Digital Marketing
Spotify’s Direct Ad Sales Drop €53m as Biddable Media Soars
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.
Social Media
10 Steps to Plan Social Content: Only 44% See AI Gains
Hootsuite's 2026 guide maps a 10-step social content plan, but Gartner data shows only 44% of marketers see real gains from GenAI. Here's what to do.
Digital Marketing
Cleaner Data Lifts Demand Gen Conversions 20%+: Google
Microsoft, Meta, OpenAI and Google all shifted campaign controls in October. The big signal: cleaner data drove 20%+ Demand Gen uplift.
