Digital Marketing
Meta: Under-50-Conversion Ad Sets Cost 28% More
Meta's peak-season guidance says ad sets under 50 weekly conversions cost 28% more per purchase. Use the formula and consolidate before Q4.
Performance Marketing.
Digital Marketing
Google Ads splits child safety rules into two penalty tiers
Google Ads turns its CSAE policy into a standalone Child Safety policy with two penalty tiers from Jan 11. Egregious violations still mean instant bans.
Digital Marketing
Google Ads Now Writes Your Review Summaries in 4 Markets
Google Ads now writes positive-only review summaries for Search ads in 4 markets. Advertisers can't edit the copy, and Google controls when it appears.
Digital Marketing
Google Ads ROAS tolerance: what a 10% discount buys
Google Ads now lets you set how far Smart Bidding may undershoot your ROAS target to reach new queries. Here's how the tolerance works and when to use it.
Digital Marketing
Google Ads adds 4 source columns to AI Max report
Spotted in a live account before any official announcement, four new columns show which parts of an AI Max click Google's automation chose.
AI in Marketing
Google Ads AI beta localizes Search ads into 10 languages
Google Ads’ new AI beta clones English (US) Search campaigns into 10 languages — but budgets and bids carry over with no currency conversion.
Digital Marketing
Google callouts can show up to 10 lines per search ad
Callout assets now show up to 10 lines on a Google search ad. Here's how to use them without losing message control to automation.
AI in Marketing
78% of Firms Have AI Incidents Before They Have an Inventory
AI governance is now a marketing problem. New EU AI Act deadlines, a 78% incident rate and a 64% inventory gap show why teams need controls fast.
Digital Marketing
Bidease Hires Ex-Moloco Revenue Chief After 200% Growth Run
Bidease names ex-Moloco revenue leader Dock Kim as VP of business development, claiming 200% YoY growth twice - but no revenue baseline for context.
Digital Marketing
Spotify’s sales floor loses €53m to biddable auctions
Spotify's Q3 filing shows ad revenue up 9%, but the growth came from automated buying while direct sales dropped €53m. Here's what it means.
