Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
Performance Marketing.
AI in Marketing
ChatGPT Ads Hit $1B Run Rate: Inside the LLM Ad Stack
OpenAI breaks down how ChatGPT Ads selects and serves ads separately from answers, plus why winning an auction doesn't guarantee impressions.
Digital Marketing
Meta Ads Manager Gets 7 Product-Level Metrics for Catalog Campaigns
A LinkedIn report says Meta Ads Manager now shows spend, clicks and purchases per catalog product. Here's what to check before you trust the numbers.
Digital Marketing
Meta Q3: US ad prices climb 23% as revenue grows 26%
Meta's Q3 ad revenue hit $64.6B, but the real story for marketers is pricing: US and Canada ad costs rose 23% while impressions grew just 8%.
AI in Marketing
42 ads to find one winner: Cuttable relaunches AI ads that learn
Cuttable's $20M Series A relaunch turns past ad performance into the next campaign. Its data: brands need about 42 ads to find one that works.
AI in Marketing
ChatGPT Ads expands to 89 countries and 100K advertisers
OpenAI expanded ChatGPT Ads to 26 more countries, taking the ad surface to 89 markets and a cumulative 100,000 advertisers. Here's what marketers need to know.
AI in Marketing
100,000 ChatGPT advertisers face default ad rewrites
OpenAI is switching on creative enhancements for ChatGPT ads by default, letting copy, images, languages and URLs change without approval.
Digital Marketing
Meta’s creator ads hit $15bn run rate, up 97%
Partnership ads now annualise at $15bn after 97% YoY growth. Nearly 10M advertisers used Meta's AI creative tools, and Muse passed 10M setups.
Digital Marketing
Google Adds US, Canada to 42-Country Financial Ad Check
Google will require US and Canadian financial advertisers to prove licences in early 2027. Here's what to prepare before the rollout.
AI in Marketing
Agency Claims AI Ads Convert 20% Higher in Meta Case Study
Meta has published Nest Commerce's claim that AI-made ads convert 20% better. We unpack the missing period, baseline and controls.
