AI in Marketing
600 OKF Files Power a Paid SEO Audit Business
Marie Haynes has turned roughly 600 OKF markdown files and Gemini 4 Argon into automated, paid SEO audit reports. Here’s how the economics work.
Performance Marketing.
Growth Hacking
70% of D2C Brands Lean on Meta. It Won’t Get Them to Rs 100 Crore
A December 2025 study shows 70%+ of D2C brands lean on Meta. Yet auction pricing and weak LTV tracking cap the road to Rs 100 crore.
E-commerce
Google Search Adds Information Agents and Universal Cart
Google is turning Search into an agentic shopping hub. Here's what Universal Cart, information agents and UCP mean for performance marketers.
AI in Marketing
ChatGPT Ads hit SA: 1.2B+ weekly users in play
OpenAI's ChatGPT Ads have landed in South Africa. Woww is offering managed campaigns to help brands reach the platform's 1.2B+ weekly users.
SEO
AI Overviews hit 88% of commercial searches; clicks stay thin
Semrush tracked 400 US commercial keywords and found AI Overviews on 88%. Yet ChatGPT referrals were 0.62% of Google organic volume.
Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
Digital Marketing
Jio Story: The Five Human Moments Behind India’s Data Decade
From saving data to sharing moments: the five daily routines that explain India's data decade for marketers, creators and local businesses.
Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
Digital Marketing
How Google erased a 20% ROAS surplus in 3 weeks
smec data shows median budget-limited campaign went from beating ROAS target by 20% to roughly matching it within three weeks of Google's Aug 17 change.
AI in Marketing
From Oct 30, Advertisers Own Meta’s AI Ad Mistakes
Meta’s new terms make advertisers liable for AI ad edits, even when Meta enables them by default. Here’s what to audit before Oct 30.
