AI in Marketing
BCN and PubMatic Launch Prompt-to-PMP Deal Agent
German sales house BCN and PubMatic link AI agents so advertisers describe an audience and get a ready-to-buy private marketplace deal in minutes.
programmatic advertising.
Digital Marketing
Inclusion Lists: Programmatic’s Most Misunderstood Control
Inclusion lists flip programmatic buying from 'everything unless blocked' to 'only these placements.' Here's what that changes for media buyers.
Digital Marketing
Online Video (OLV): How the Open Web’s Third Video Bucket Trades
OLV is the open web's video ad line item outside CTV and social. Here's how placement signals, pricing and 2026 budgets shake out.
Digital Marketing
Adelaide’s Free Calculator Scores Your Media List Quality
Adelaide's free Media Quality Calculator grades uploaded domain and app lists against its AU attention score. Here's what media buyers need to check.
Digital Marketing
Made-for-Advertising Sites Still Drain Programmatic Budgets
MFA sites pass viewability and brand safety checks while diverting programmatic spend. Here's the arbitrage math and the filters that block it.
Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
Digital Marketing
78% of Brands Make Video Ads, Only 46% Serve Them
Bannerflow data from 300+ brands shows a 32-point gap between producing video and actually serving it. Here's what that means for creative and media teams.
Digital Marketing
EU Data Adequacy: Why Your Ad Stack Depends on It
How EU adequacy decisions—and the shaky US Data Privacy Framework—affect programmatic, GA4 and conversion tracking in 2026.
Digital Marketing
PECR Changes UK Ad Consent: What Marketers Must Know
PECR's consent and penalty changes are reshaping UK ad reach, programmatic inventory and email marketing. Here's what performance teams should do now.
Digital Marketing
Publisher Ad Servers: The Final Decision in Ad Tech
How the ad server picks the winning ad, why Google controls over 90% of publisher serving, and what the 2026 remedies mean for measurement and costs.
