Digital Marketing
DFP Explained: What Google Ad Manager’s Ad Server Does
DFP still shapes how publishers pick winning ads. Here’s how ad server priorities, dynamic allocation and 2026 court rules affect your stack.
programmatic advertising.
Digital Marketing
Win CPM: The Real Programmatic Metric You Should Track
Win CPM shows what you actually paid per thousand impressions, not what you bid. Here's why that gap matters for programmatic buyers in 2026.
Digital Marketing
Prebid Explained: The Open-Source Ad Auction Standard
Prebid is the free, open-source toolkit behind programmatic header bidding. With Google now ordered to open AdX and DFP to it, here's what changes.
Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
Digital Marketing
Why Revenue Per Request Is the Metric to Watch
Revenue per request blends fill rate and eCPM to show what each ad call actually earns. Here’s how to use it without getting fooled by CPM.
Digital Marketing
Cohort Targeting After Google Kills Topics: What Works
Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Digital Marketing
How Supply-Side Platforms Control Your Programmatic Spend
SSPs are the invisible auction layer between publishers and ad buyers. Here’s how they work, where value leaks, and what to audit in 2026.
