Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Search Marketing.
Digital Marketing
Google ad clicks up 8% in Q3, lagging 9-month pace
Google's paid clicks rose 8% in Q3, lagging the 11% nine-month pace, while CPC rose 4%. Here's what Alphabet's 10-Q means for ad buyers.
AI in Marketing
Google AI Mode Passes 1B Users as Generative UI Goes Global
Google's generative interface is now global in AI Mode, which passed 1 billion monthly users. Here's why brands face a Booking.com-style choice.
SEO
Ahrefs: Google poisons 5–20% of SEO tool SERPs
Ahrefs says Google is swapping results for suspected rank trackers on 5–20% of SERPs and now plans to clean up stored data. Here's what to check.
SEO
Google AI Overviews hit 88% of commercial keywords
Semrush tracked 400 US commercial keywords for 12 months: AI Overviews jumped from 45.75% to 88%, and 97.08% by search volume.
SEO
Browser Network Data Earns a $13,337 Google Bounty
Browser network data exposed Google quality signals, a $13,337 bounty and ChatGPT freshness windows. Here's how to turn that into an SEO edge.
SEO
MozCast: The 10,000-Keyword Thermometer That Reads Google’s Mood
How Moz turns daily Google ranking churn into a Fahrenheit reading, why 70°F is normal and above 90°F signals a likely algorithm shift.
SEO
Google Serves Wrong Results on 11% of Rank Checks
DemandSphere says about 11% of daily SERP checks now return spurious pages. Here's what that means for SEO reports and how to protect your data.
Digital Marketing
16 Marketing Terms That Sound Friendlier Than They Are
PPC Land's new grid game hides 16 marketing terms in four groups of four. It skews search and legal, and one group rewards long memory.
Throwback
Google Parisian Love: The Search Ad That Told a Love Story
How Google's 2010 Super Bowl spot 'Parisian Love' turned a search bar into an emotional story engine and changed Super Bowl advertising.
