Digital Marketing
YouTube Masthead opens to certified online gambling Oct 21
Google is widening YouTube's top-of-homepage Masthead to certified online gambling advertisers from October 21, expanding a sports-betting-only allowance.
Digital Marketing.
Digital Marketing
AI Default Settings Put Regulated Paid Media Compliance at Risk
Default AI settings in Google Ads and Meta can rewrite approved copy, expand URLs and change creative. Here's how regulated brands stay compliant.
Digital Marketing
Jio Story: The Nostalgia Loop Behind a Shared Data Memory
Why the first video call home still works as collective nostalgia, and how brands can build on shared memories without claiming them.
Digital Marketing
Jio Story: The Day Data Stopped Being Rationed
A marketer's look at how 2016's unlimited data offer rewired everyday life, from cyber cafe timers to a connected habit in every pocket.
Digital Marketing
First-Party Data Lifts Conversions 27% When Consent Is Done Right
Owned customer records now decide how well ads target and measure. Here's how first-party data works, why consent is the weak link, and what to fix.
Digital Marketing
Chai Stalls, Study Calls and Road Trips on One Quiet Data Utility
An ordinary day—chai stall UPI, a study group video call, family road-trip maps—shows how data utility became the real habit shift.
Digital Marketing
Apple’s 15-minute reply may unblock iOS ad-tech domains
Apple's 15-minute bug-tracker reply could loosen an unpublished Safari ad-tech blocklist. Here's what it changes.
Digital Marketing
Dadi’s First Video Call and the Data Habits India Kept
A decade of data changed how India saves, streams, sells and connects. Five everyday habits show what marketers can learn.
Digital Marketing
Smart Bidding Needs 30 Conversions Per Campaign
Fragmented Google Ads accounts starve Smart Bidding of data. Consolidate redundant PPC structure and keep only strategic splits to stabilise bids.
Digital Marketing
ChatGPT Ads CPA 15.3% Below Weight Watchers’ Benchmark
DoubleVerify adds ChatGPT Ads to Rockerbox attribution and shares Weight Watchers' 15.3% lower CPA, but spend, dates and benchmark remain undisclosed.
