Digital Marketing
Brand vs Performance Is the Wrong Debate, Says Chime Growth Chief
Nick Fairbairn argues brand lift and direct response belong in one system, TV can be measured like performance, and AI adoption beats buying tools.
Digital Marketing.
Digital Marketing
Jio Story: The Habits India Left Behind in 2016
How 2016's unlimited data reset India's everyday habits, moved marketers from selling megabytes to earning attention, and made cyber cafes a memory.
Digital Marketing
Swiggy’s Brand-Performance Merge Lifts Gen Z Recall 6 Points
Swiggy merged brand and performance marketing into one funnel, adding 6 points to Gen Z recall and cutting CAC 15%.
Digital Marketing
The Four Archetypes of India’s Data Decade
From data savers to midnight bingers, four user habits reveal how India moved from counting megabytes to living on unlimited data.
Digital Marketing
PPC Land’s Game Sorts 16 Terms Into 4 Walled-Garden Groups
PPC Land's latest reader game tests whether you can sort 16 terms into four groups. It's a sharp lesson in walled-garden vocabulary.
Digital Marketing
Google Ads Search Ruling: 5–6% CPC Risk to Check
Court-found pricing tweaks quietly raised Google text-ad CPCs. Here's the 5–6% top-slot hike, the ad types covered, and what to audit now.
Digital Marketing
Jio Story: Data in Every Normal Day
From a chai stall UPI ping to a study group video call and a family road trip map, everyday data changed the brief for Indian marketers.
Digital Marketing
Stretch Denim Drives 90% of Mugsy Sales
How a comfort-first denim product became a creator system where athletes, comics and everyday customers demonstrate the sale.
Digital Marketing
Trade Desk Sees iOS 27.2 Changes as Safari Ticket Stays Open
Apple handed The Trade Desk an iOS 27.2 beta, but the Safari ad-domain block remains unresolved. Here's what performance teams should watch.
Digital Marketing
Microsoft Ads Adds 10,000-Company LinkedIn Lists and HubSpot Sync
Microsoft Advertising's October update adds HubSpot lifecycle sync and 10,000-company LinkedIn lists. Here's what B2B marketers should test.
