Digital Marketing
Competitor Bidding Wastes 9.3% of Education Ad Clicks
Lunio's education report finds 9.3% invalid clicks on rival-name ads versus 4.7% on generic, as autumn peak spend nears.
Digital Marketing.
Digital Marketing
Google Ads will auto-apply website coupons from Oct 12
Google Ads starts pulling discount offers from advertiser sites into eligible Search and Performance Max campaigns on Oct 12. Here's the opt-out and the risks.
Digital Marketing
ChatGPT ads: up to 34% invalid clicks on some accounts
TrafficGuard's review of 40,021 ChatGPT ad clicks found invalid rates from 0.1% to 34% by advertiser. Here's what to verify before you scale.
Digital Marketing
Google’s Aug 17 change ends 4,000% Shopping ROAS
Google's Aug 17 change ended a 4,000% Shopping ROAS setup built on a 300% target. Here's why budget-limited tROAS now behaves differently.
Digital Marketing
TikTok Opens 400,000-App Ad Network to US Advertisers
TikTok's TTAN network of nearly 400,000 apps opens to US advertisers, joined by in-app checkout, agentic leads and new Smart+ automation.
Digital Marketing
Taboola: 81% of advertisers keep retargeting their audiences
Taboola's survey of 326 senior marketers finds 81% keep targeting the same segments as budgets rise, and 92% would shift budget to the open web with closed-loop identity.
Digital Marketing
OpenAI to test visual ChatGPT ads as weekly users hit 1.2B
OpenAI will trial a picture-led ChatGPT ad unit inside image creation, expand measurement to 18 vendors, and run brand-safety pilots with DoubleVerify and IAS.
Digital Marketing
Why 54% of Swedes Say Relevance Drives Ad Recall
Magnite asked 883 digitally connected Swedish adults what makes an ad memorable. Product relevance came first at 54%, ahead of personalisation and entertainment.
Digital Marketing
2026 midterms outspend 2024 presidential race by $400M
AdImpact projects $11.6bn in 2026 midterm political ad spend, topping 2024's presidential race. CTV passes cable and podcast ads jump 42%.
Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
