Digital Marketing
Sixteen Terms That Expose a Marketing Training Gap
PPC Land's 16-term sorting exercise exposes how marketing teams assume stack fluency but rarely teach it. Here's how to close the gap.
Digital Marketing.
Digital Marketing
Reddit’s $762M Ad Business Gets a Third Suitability Check
Zefr is bringing AI brand-suitability measurement to Reddit ads, but the announcement leaves launch dates, pricing and pre-bid vs post-bid unclear.
Digital Marketing
VML Sydney’s AI optometry work lands LIA Bronze
VML Sydney adds a Health & Wellness Bronze at LIA 2026 for 'Magnif-eye', an AI-powered experience for 1001 Optometry, after Silver and Bronze in Digital.
Digital Marketing
Winterberry: Only 9% of Brands Excel at Unified Measurement
Winterberry's survey of 121 senior US marketers finds 83% prioritize cross-channel spend, but only 9% excel at unified measurement.
Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
Digital Marketing
Adswerve joins Adobe’s 21-partner CDP club
Adswerve gains Adobe's Real-Time CDP specialization, one of only 21 top-tier partners. Here's what the badge does and doesn't prove.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
Digital Marketing
Carding hits 17.6% of checkout at hardest-hit travel sites
HUMAN's 2026 travel data shows the most-targeted sites face 17.6% carding at checkout, while purpose-built AI agents send 38.4% of traffic to travel.
