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Hallmark Media will let iSpot measure non-linear TV ads and tie exposure to visits, installs and purchases days before Countdown to Christmas. Here's what buyers should check.
Discord's Ads Manager brings auction-priced inventory and 15-second rewarded video, but self-serve access waits until early 2027. Here's what to ask.
Jamloop's Verified Supply combines direct CTV deals, pre-bid checks and granular reporting, with Jounce classifying 98% of audited spend as premium direct.
Pet brands on CommerceIQ can now manage Chewy Ads campaigns with the same AllyAI optimization used across Amazon, Walmart and more.
Similarweb: ChatGPT-recommended brands were 2.5x more likely to get a visit in 7 days, but most traffic looked like search. Here's how to measure it.
ANZ keeps PHD as its Australian media agency after a review that tested strategic leadership, commercial value and AI maturity.
PPC Land's headline reframes paid media: the budget is usually committed before a buyer clicks. Here's how to influence the pre-purchase phase.
Google's free local listing now shapes Gemini answers, local ad formats and Analytics reporting. Here is what changed and what marketers should fix first.
CTR prices ad auctions and now measures AI search losses. We explain benchmarks, counting changes and what to watch before trusting the metric.
The screen after a mobile video ad carries the install CTA - and a tap can shift attribution from 24 hours to 30 days. Here's what UA teams should audit.
