Digital Marketing
SB 690 Won’t End $5,000 Wiretap Claims
California's SB 690 kills pen register suits but leaves websites exposed to older CIPA wiretap claims - and the $5,000 penalty is a floor, not a cap.
Digital Marketing.
Digital Marketing
Google Site Kit Auto-Tracks Conversions From 8 WordPress Plugins
Google Site Kit's Site Goals is live for all WordPress sites, auto-detecting checkouts, add-to-carts and form leads from eight plugins and sending them to Analytics.
Digital Marketing
DAX takes over dynamic ad sales on TWiT’s 13 podcasts
DAX US will sell dynamic audio ads across TWiT's 13 tech podcasts, while host-read sponsorships stay direct. Here's why the split matters for buyers.
Digital Marketing
ID5 CEO calls iOS 27 Safari block an attack on the open web
Apple's iOS 27 Safari block now cuts ad tech domains at the network level. ID5's CEO calls it an attack on the open web and asks regulators to look.
Digital Marketing
52% Delete Cold Outreach Unread. What B2B Senders Must Change
Firmable asked 1,009 professionals how they treat cold outreach. Most delete or skim, yet many send it too, and relevance beats human authorship.
Digital Marketing
Google Fails to Kill $1.5B Ad Tech Claims
Google failed to kill most of the $1.5B ad tech claims from Gannett and the Daily Mail. Here's what that means for programmatic buyers.
Digital Marketing
AudienceProject Adds Pinterest Reach Data in 7 More Markets
AudienceProject is extending Pinterest campaign measurement to seven more European markets in Q4, with longer full-quarter reporting windows and Australia next.
Digital Marketing
Spanish-Language TV Ads Outperform English by 24% Per Viewer
EDO's third annual report finds a 24% per-person effectiveness edge for Spanish-language TV ads, but impact, scale and World Cup carryover tell a fuller story.
Digital Marketing
43% of Retail Media Buyers Underuse In-Store Media
New IAB and Grocery TV research finds 43% of US retail media buyers underuse in-store media. It's not belief—it's budget ownership, scale and measurement.
Digital Marketing
Google’s $1.72B Ad Tech Damages Claim Heads to Jury
Judge Castel denied summary judgment, clearing a jury to hear $1.72B in AdX overcharge claims and named Google auction programs.
