Digital Marketing
Playable Ads Explained: The 5MB Try-Before-You-Install Format
How HTML5 playable ads work, where they run, the specs and controversies media buyers need to know before paying per install.
Digital Marketing.
Digital Marketing
Inside the Digital Push That Sold Out Pat Rafter Arena
A novelty venue wasn't enough. Sunny Advertising's multi-channel push turned Brisbane Bullets' Pat Rafter Arena debut into a sellout and an 88-85 win.
Digital Marketing
Google Analytics Adds App Conversions to Cross-Channel Reports
Google Analytics now shows app conversions in cross-channel reports for Google Ads importers, but app credit stays paid-only.
Digital Marketing
Safari 27 Blocks The Trade Desk Ads
Safari 27 now blocks adsrvr.org, The Trade Desk's core delivery domain. Here is what the WebKit change means for iOS reach and what to do.
Digital Marketing
Apple’s iOS 27 blocks The Trade Desk from Safari ad serving
Apple's iOS 27 update blocks The Trade Desk's core ad delivery domain on Safari, stopping impressions before identity workarounds can help.
Digital Marketing
Why Definitions Settle More Measurement Fights Than Maths
PPC Land turns a familiar pain point into a puzzle: 16 measurement terms, four groups of four, and one category that trips up even seasoned pros.
Digital Marketing
Trust Is the Conversion Lever Regulated CRO Needs
In health and supplement marketing, the highest-converting page can still be wrong. Here's how to test credibility without tripping FTC or FDA rules.
Digital Marketing
Why In-House Influencer Teams Still Outsource Key Tasks
New 2026 benchmark data shows brands keep influencer programs in-house while outsourcing discovery, production and logistics.
Digital Marketing
OpenRTB Explained: The Protocol Behind Every Programmatic Bid
A field-by-field guide to OpenRTB, the IAB Tech Lab standard powering programmatic auctions, and why its compliance gaps matter for buyers.
Digital Marketing
AVO’s 78% Ad Spend Cut and 221% Revenue Jump: Read the Fine Print
Digital Brands Group says AVO revenue jumped 221% while ad spend fell 78%, but no dollar figures backed the claim. Here's how to read the ROAS.
