Digital Marketing
Retargeting Influencer Traffic That Doesn’t Convert
Most influencer clicks leave without buying. Here's how to track, segment and retarget that warm traffic into revenue before it disappears.
Digital Marketing.
Digital Marketing
Viant Opens Fee-Free Direct Route for CTV Deals
Viant extends Direct Access to PMP and programmatic guaranteed CTV deals, with no exchange fee and 94% of programmatic demand reached. Here's what to audit.
Digital Marketing
ChatGPT Ads CTR Tops 1% in Four Markets, Not the US
Graphite's new State of ChatGPT Ads report puts click-through rates between 0.6% and 1.91% in nine markets. Here's what early data means for media buyers.
Digital Marketing
Google DV360 unifies vertical video buying after Hellmann’s test
Google's Vertical Video Unification puts cross-publisher vertical video buying in DV360, citing a Hellmann's test with 24% more reach and 25% lower cost per user.
Digital Marketing
Google to Bill DV360 and CM360 on Begin-to-Render in Feb 2027
From February 2027 Google will bill DV360 and CM360 display ads on begin-to-render impressions. Billed volume should dip slightly, shifting CPM and CTR baselines.
Digital Marketing
Automated Media Buying Still Runs on Manual Vocabulary
PPC Land's new word game turns media-buying vocabulary into a puzzle. Here's why shared terms still matter in automated campaigns.
Digital Marketing
LiveRamp Links First-Party Data to ChatGPT Ads in 11 Markets
LiveRamp is now a ChatGPT Ads technology partner, turning CRM and loyalty data into Custom Audiences in 11 markets — but key details are missing.
Digital Marketing
The AI Payoff: How SEO and Paid Media Managers Get Promoted
MIT and Harvard data show the managers who reach director level will prove AI pays for itself while keeping teams intact. Here's the playbook.
Digital Marketing
Build a Mini Persona Before You Write Another Word
A five-minute audience snapshot can rescue vague briefs. Here's how GWI data, first-party analytics and one AI prompt can make content land.
Digital Marketing
YouTube Live Reactors Can Keep Ad Revenue From Others’ Videos
YouTube's Watch With expansion lets streamers monetise reactions to long-form videos. Dates, defaults and sponsor rights remain unclear.
