AI in Marketing
Jio Story: Mummy’s Dal Prompt and the Everyday AI Test
A kitchen-counter request for dal shows how 5G, cloud and AI Everywhere for Everyone are becoming daily habits, and what that changes for marketers.
growth hacking.
Growth Hacking
Jio Story: The Welcome Offer and India’s Data Habit Reset
In 2016, Jio's Welcome Offer made unlimited data feel normal. The marketing lesson is how a free trial became a daily habit.
Digital Marketing
When 6x ROAS Is Actually 1.5x: Explaining iROAS
Reported ROAS flatters media. iROAS estimates only the sales ads actually caused. Here's how to read the number, the tests behind it and the break-even point.
Growth Hacking
Jio’s Welcome Offer: How 100M Users in 170 Days Reset Data Habits
The 2016 Welcome Offer wasn't just free data. It was a habit engine that moved India from counting data to living on it. Here's what marketers can borrow.
Growth Hacking
How Jio’s 2016 Welcome Offer Rewired India’s Data Habits
Jio's 2016 Welcome Offer didn't just hand out free data. It reset what India expected from mobile connectivity and left growth marketers a launch playbook.
Growth Hacking
The Launch That Turned Free Data Into a Habit
The 2016 Welcome Offer didn't just cut prices. It ran long enough to rewrite India's data habits and gave growth marketers a behaviour-change template.
Digital Marketing
Jio Story: The Habits India Left Behind in 2016
How 2016's unlimited data reset India's everyday habits, moved marketers from selling megabytes to earning attention, and made cyber cafes a memory.
Digital Marketing
PPC Land’s Game Sorts 16 Terms Into 4 Walled-Garden Groups
PPC Land's latest reader game tests whether you can sort 16 terms into four groups. It's a sharp lesson in walled-garden vocabulary.
Growth Hacking
SeatGeek’s Seat-Level Pricing Lifts Ticket Volume 29%
SeatGeek's new TourIQ product prices every seat before the onsale. Early data: 29% more tickets at 13% lower average price.
Throwback
The Best Job in the World: How a Job Ad Ate the Internet
In 2009, Tourism Queensland turned a job listing into a global earned-media engine. Here's the campaign breakdown and what still works.
