E-commerce
TikTok Shop adds 9 Compass analytics tools for US sellers
TikTok Shop rolled out nine Compass analytics tools for US local sellers in October, covering ad data, subscriptions, orders, search and creator attribution.
Social Commerce.
Social Media
Why a Smarter Link-in-Bio Tool Lifts Engagement 17%
Sprout Social's 2026 ranking of 8 bio link tools shows a 17% engagement lift from a native workflow. Here's how to choose.
Digital Marketing
TikTok Opens 400,000-App Ad Network to US Advertisers
TikTok's TTAN network of nearly 400,000 apps opens to US advertisers, joined by in-app checkout, agentic leads and new Smart+ automation.
Social Media
TikTok Overseas Ad Spend Doubles for AUNZ Brands
AUNZ brands doubled TikTok ad investment into international markets, up 105% YoY. ZURU and Hismile show how to turn reach into revenue.
Social Media
2026 holiday shopping: social wins as wallets tighten
Sprout Social's Q3 2026 data: 78% will use social as much or more for gifts, 69% worry about tariff prices, and 46% discover gifts on social. Here's what changes.
Digital Marketing
A Creator Road Trip That Becomes a Bookable Storefront
BYRDLI, Visit Mississippi and Travel South USA turn a photographer's road trip into live, bookable travel products with first-party attribution.
AI in Marketing
How AI Helps Henkel Scale 60,000 Creator Assets
Henkel went from 300 to 400 brand assets a year to 60,000 Pravana creator posts. AI workflows now decide what to review, boost, and scale.
Social Media
Social Commerce in the AI Era: Lessons from Brandweek 2026
TikTok agency leaders share how creator-driven social commerce feeds AI discovery and omnichannel growth at Brandweek 2026.
Social Media
MCM’s 2-Step TikTok Strategy: 25x Followers, 14:1 ROAS
MCM grew from 10,000 to 250,000 TikTok followers, then added paid targeting and pixel tracking to deliver a 14:1 ROAS and 1,405 US purchases.
Digital Marketing
Shoppable Ads Are Rewiring CTV and Performance Marketing
How shoppable units collapse the funnel and why cross-screen attribution is now the real performance battleground.
